Hmm. Hmm. Hrrumph.
At first glance, I wasn't sure what to make of this video sponsored by socially aware clothing retailer FCKH8 that features little girls dressed up as princesses who are continuously spouting out the word "fuck" to spread awareness over sexism. The video begins harmlessly with the girls saying the word "pretty" and acting all precious, till one of the girls interrupts the pretty party and screams, "What the fuck!" while declaring how she's not 'a pretty and helpless princess'. With furrowed brows and arms akimbo, the girls then ask the question: what is more offensive, little girls saying the word "fuck?" or gender equality?
Mostly people are going with the former as far as the video's comments suggest (enter the comment lair if you dare), because we can't be having little girls in frilly dresses and sparkly crowns smarting off as if they are auditioning to be a Goodfella. Yet, ha ha ha, FCKH8 have bamboozled you right into the web of truth as this is exactly the type of rise they were hoping to get, that obviously people will rush to bemoan that a little girl saying "fuck" is highly and morally mucho more offensive than sexual assault. Gotcha good, didn't they?
Okay, sure, FCKH8 walk a thin line with this. Using children to push for what is considered an adult situation always makes people queasy, because it courts depravity, it corrupts the 'delicacy' of childhood. True, some of what is presented here is for shock. I was especially uneasy at the line where the girls were discussing the stat over how many women will be raped, and one little girl questions, "which one of us will be next?" Quite appalling, yes, but so is the statistic itself. That is why we need to cut the 'wrecking innocence' bullshit for a second, because 'F-Bombs For Feminism' is saying some valid things through the mouths of their little sass pot babes.